John McLaughlin2024-11-25T08:45:18+00:00November 25th, 2024|
It’s late November, and I’ve already heard it: “Let’s revisit this in the New Year.” Sound familiar? Suddenly, the whole of December is written off. Meetings deferred, decisions shelved, and opportunities kicked into 2025. But here’s the question: why? What’s so sacred about December that it becomes a no-go zone for action?
Let’s be honest. For some, this is little more than a convenient excuse—a way to defer decisions and maintain the status quo. It’s not about time; it’s about mindset. For others, December is a golden month, a time to set the agenda for the year ahead and secure that all-important momentum for January. So, which camp are you in?
The Cost of Procrastination
Here’s the hard truth: waiting until January to start planning is like showing up at a race without warming up. By the time the flag drops, you’re still fumbling with your laces while competitors who used December wisely are already sprinting. The result? A sluggish start, missed opportunities, and a first quarter spent catching up.
In contrast, businesses that see December for what it really is—a critical planning period—position themselves to hit January at full speed. They’re the ones who start the year ahead of the curve, with clear priorities, defined strategies, and teams ready to execute.
What Are You Waiting For?
The idea that December is somehow “lost” is self-imposed. Let’s call it out: this is not about the holidays. Even the most festive among us aren’t decking the halls for 31 days straight. This is about decision-makers who are hesitant to commit, uncomfortable with change, or simply unwilling to face the work that comes with progress.
On the flip side, there are leaders who see December as an opportunity. These are the ones who understand that setting a strong foundation now ensures success later. They’re asking tough questions, finalising plans, and ensuring alignment across their teams.
The Challenge
So, as we edge closer to December, ask yourself: are you gearing up for action or easing into the holiday spirit? Are you leading with intent, or are you just waiting—for what, exactly? The perfect moment? A clearer head? January isn’t some magical fix; it’s just another month.
December is here to be used. Whether you spend it preparing to succeed or making excuses is entirely up to you.
The choice is yours: start 2025 running or watch from the sidelines.
It’s late November, and I’ve already heard it: “Let’s revisit this in the New Year.” Sound familiar? Suddenly, the whole of December is written off. Meetings deferred, decisions shelved, and opportunities kicked into 2025. But here’s the question: why? What’s so sacred about December that it becomes a no-go zone for action?
Let’s be honest. For some, this is little more than a convenient excuse—a way to defer decisions and maintain the status quo. It’s not about time; it’s about mindset. For others, December is a golden month, a time to set the agenda for the year ahead and secure that all-important momentum for January. So, which camp are you in?
The Cost of Procrastination
Here’s the hard truth: waiting until January to start planning is like showing up at a race without warming up. By the time the flag drops, you’re still fumbling with your laces while competitors who used December wisely are already sprinting. The result? A sluggish start, missed opportunities, and a first quarter spent catching up.
In contrast, businesses that see December for what it really is—a critical planning period—position themselves to hit January at full speed. They’re the ones who start the year ahead of the curve, with clear priorities, defined strategies, and teams ready to execute.
What Are You Waiting For?
The idea that December is somehow “lost” is self-imposed. Let’s call it out: this is not about the holidays. Even the most festive among us aren’t decking the halls for 31 days straight. This is about decision-makers who are hesitant to commit, uncomfortable with change, or simply unwilling to face the work that comes with progress.
On the flip side, there are leaders who see December as an opportunity. These are the ones who understand that setting a strong foundation now ensures success later. They’re asking tough questions, finalising plans, and ensuring alignment across their teams.
The Challenge
So, as we edge closer to December, ask yourself: are you gearing up for action or easing into the holiday spirit? Are you leading with intent, or are you just waiting—for what, exactly? The perfect moment? A clearer head? January isn’t some magical fix; it’s just another month.
December is here to be used. Whether you spend it preparing to succeed or making excuses is entirely up to you.
The choice is yours: start 2025 running or watch from the sidelines.
John McLaughlin
CEO,
COGENT Executive