COGENT Newsroom
Cut through the noise—real insights, real impact, straight from the front lines.
The Boutique Bias: Why Leaders Buy Big and Lose Bigger
When we buy for ourselves, we trust our instincts.We walk past the department store and step into the boutique. We choose the jeweller who knows our taste, the tailor who notices the detail…
The AI Cargo Cult: MIT Confirms a $40 Billion Execution Failure
A recent MIT report confirms a stark reality. U.S. businesses have invested up to $40 billion in artificial intelligence, with 95% achieving almost no measurable return. This is not a rounding error on…
The Unfair Advantage of an Empty Office
August has a sound. It is the sound of quiet. Out-of-office replies multiply, phones fall silent, and the frantic urgency of the first half of the year finally drifts away. For most, it…
Beyond the AI Hype: The Question Most Businesses Forget to Ask
It’s impossible to escape the noise around Artificial Intelligence. It’s positioned as the answer to everything from operational efficiency to market disruption. We see the familiar playbook being rolled out by the large…
COGENT Expands to Meet the Demands of a World in Transformation
Geared for speed, focused on outcomes, and grounded in human potential – COGENT 2.0 is built for today’s businesses London, UK – 22nd July 2025 – COGENT, the fast-rising consultancy founded to challenge…
